buzzdoes is an app add-on feature that pays smartphone and tablet users to suggest apps to friends.
We’ve already seen marketers rewarding the crowds for spreading the word about their product with California-based fashion brand Volga Verdi, which offers its Twitter-using customers discounts based on their number of followers. Taking a different approach to that concept, buzzdoes is a feature that pays smartphone and tablet users to suggest apps to friends.
Companies registering with the startup can add a button to their app which makes it easy for existing users to pass on a recommendation to a friend. The button, which can be customised to fit with the style of the app, takes the user to a list of their phone or social network contacts. Once the suggestion has been sent, the user is returned to the app. buzzdoes aims to make the recommendation process as simple as possible to ensure that user experience is not affected. Sharers who succeed in getting their friends to download the app are rewarded with cash, vouchers, free apps and other prizes courtesy of the startup. Developers pay for each new download they gain, meaning that the cost of each campaign reflects its success. Developers can also earn money from downloads of other apps that come about as a result of the buzzdoes button in their app. buzzdoes is currently offering a free package, which allows for up to 100 successful recommendations, alongside three paid options – Basic, at a setup cost of USD 69.90 for 300 recommendations, Pro, at a setup cost of USD 209.90 for 1,000 recommendations, and Enterprise, at a setup cost of USD 1,190 for 7,000 recommendations.
As any good marketer knows, there’s nothing quite like a trusted recommendation from a friend to help spread a brand’s name, and buzzdoes’ model helps incentives these recommendations. Could your business harness reliable recommendations between trusted sources in a similar way?